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Email Marketing

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Objective

Encourage users to participate in online survey focused on gathering information related to their healthcare provider treatment experiences.

Responsibilities:

Provide strategic psychological recommendations for copy and imagery (use of sarcasm, contradiction, in-group and out-group perceptions and humor)
Address concerns with open rate by inclusion of "Official NFA Survey" icon

Metrics:

Email open rate: 31.26%

Survey initiate rate: 29.51%

Survey completion rate: 27.01%

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Tags: Sr. Designer, usability, task analysis, heuristic evaluations, user experience (UX), personas, information architecture (IA), scenarios, Certified Usability Analyst (CUA), Psychology, Human Factor Engineering, user-centric, content management system (CMS), user interaction (UI), Survey development, profiles, Visio, documentation, analytics, Webmaster, human computer information (HCI), metaphors, wire frame, taxonomies, functional prototyping, usability testing (UT), user-centered design (UCD), design specification, Creative Director, research, navigation, Graphic Designer, evaluation, process flow, Facebook, Art Director, healthcare, Wordpress, Pfizer, Eli Lilly, Forest Labratories