Arthur Zippel
Cell: 1-714-357-7578
art@artzippel.com

Creative Director/Senior Internet Designer/Webmaster/Information Architect
National Fibromyalgia Association
2002 to 2009 (currently being retained as consultant)

• Responsible for integrating user expectations with company vision across all product lines
• Initiate, lead and manage website conversion from hand-coded pages to enterprise web application
• Oversee team maintaining and updating website content to ensure adherence to company standards
• Conduct constituent experience surveys to improve user-centric experience
• Strategize and implement  social media channels to broaden exposure for product lines (Facebook from zero to 11,700 fans in eight weeks)
• Supply statistical analysis of website metrics to management
• Advise e-mail campaign team in improving e-mail open rate (achieved mean open-rate of 36.47%)
• Work with national companies which provide advertising for e-mail campaigns
• Participate in online research projects for national companies along with NFA projects for journal publication
• Manage internet content delivery to a 430.357% increase in constituents
• Instrumental in converting 80-page print magazine to an online delivery thereby increasing revenue; while also taking advantage of increased exposure through illegal distribution of online magazine
• Responsible for SEO practices (first page ranking, Google, Yahoo, MSN/Bing, ASK)
• Responsible for maintaining integrity of company branding
• Participate in strategic planning sessions with department heads and senior level executives
• Responsible for understanding user psychology, culture, sub-groups (personas) and directing company programs to maximize user identification with brand.
• Develop theme of 2010 public awareness campaign taking advantage of FDA approvals
• Direct supervision of 2 graphic designers to produce magazine and collateral projects
• Produce any graphic design project as needed (magazine, collateral, ads)

Sr. Web Graphics Designer, HTML Developer
Independent Consultant

• Lead companies through the creative process to identify, organize, and manage strategic information as it relates to specific online solutions
• Developed intuitive, user-friendly site flow and navigation to provide a positive user experience
• Managed the production of content for accuracy
• Supervised developers and outside vendors
• Integrated user expectations with client goals across all product lines

Senior Web Designer

Cotelligent Software Consultants

• Participated in all client meetings to create and define scope of projects
• Managed the process of researching user expectations along with providing graphic direction consistent with client’s branding
• Fostered synergistic framework with the interaction of outside design firms and in-house designers to minimize problematic sense of competition
• Facilitated the review process of deliverables presented to clients
• Managed/produced final optimized graphics for client's site
• Maintained HTML pages in accordance with client supplied content
• Graphic design skill sets were superior to existing vendors and eliminated company's dependency on out-sourcing

Senior Art Director (Contract)
Man, Rabbit House

• Managed client input and expectations along with research of customer patterns to revise Coleman, USA website to reflect “100 years” campaign
• Worked closely with Creative Director and Project Managers, Sales staff, Graphic Designers, Flash Programmers, HTML Programmers, and clients
• Initiated, developed and managed projects from concept, client presentation and final website graphics to completion

Creative Director
America’s Game

• Conceptualized, produced and managed all graphic aspects of print materials and website
• Developed software graphic standards and advised back-end programmers on consumer usability practices of last three product revisions
• Worked directly with executive management, sales, marketing managers and programmers (Visual Basic, C++, Java, SQL, and ASP) to ensure user-centric experience
• Conceptualized, organized, built and managed E-commerce website/kiosk for pilot project in association with Champs Sportswear
• Managed department supplies, equipment purchasing and made recommendations for future hard- and software needs

Education
Pursuing Bachelor’s degree in Psychology, scheduled to be completed in 2011
Associate of Arts degree Cypress College, Cypress

Professional Associations
American Psychological Association
American Statistical Association
Information Architecture Institute

Software
Mac and PC proficient. Adobe Creative Suite CS4 (In-Design, Illustrator, Photoshop, Dreamweaver, Flash, Acrobat) Microsoft Office Suite (Word, Excel, Power Point), raw HTML code, SPSS (statistical analysis software)

[ download Art Zippel resume, .doc, .pdf ]